Cutting Horse is pleased to announce its investment in Freestyle Diapers and partnership with founders Mike Constantiner and Russ Wallace.
An everyday essential ready for better design
Diapers are one of the most frequently used products in a young family, yet the category often asks parents to choose between performance, materials, price, and design. We believe the best consumer brands remove those compromises from products people rely on every day.
Freestyle was created to rethink that experience. The company pairs high-performance diapers and wipes with clean materials, straightforward communication, and a brand that feels designed for modern parents.
Why Freestyle
Freestyle starts with the product. Its Skin Shield diapers are designed around absorbency, softness, fit, and materials parents can feel confident using. That performance is matched by a visual identity that stands apart in a category filled with familiar conventions.
We are drawn to brands that make an established category feel newly considered. Freestyle does that by treating baby care as both a functional responsibility and an opportunity for better consumer experience.
Why Mike and Russ
Mike Constantiner and Russ Wallace founded Freestyle as two dads looking for cleaner, more practical products for their own families. They approached the category through research, testing, and direct feedback from parents rather than accepting the existing playbook.
That combination of personal conviction and product discipline is central to our partnership. Mike and Russ understand that trust is earned through consistency, especially when a product becomes part of a family’s daily routine.
What comes next
Cutting Horse will work with the Freestyle team as it expands access, strengthens its operating foundation, and continues building a broader baby care brand without losing focus on the product experience that brought families to the company.
We are excited to partner with Mike, Russ, and the Freestyle team as they build products that help parents handle everyday care with greater confidence.
