Approach

Operator-minded capital for consumer growth

We partner with founders to provide capital, strategic guidance, and hands-on operational support rooted in real founder experience.

Where we invest

Consumer businesses ready to grow

We invest in high-growth, capital-efficient consumer products and services. We look for strong margins and unit economics, and a bootstrapped business or history of capital efficiency.

Company revenue
$1–20M
Investment size
$1–10M
Investment type
Minority growth
Stage
Seed to emerging growth

Consumer products CPG, retail, direct-to-consumer, subscription, and other consumables.

Consumer services Location-based, franchise, multi-unit, home-service, and digital-service models.

How we work

Capital and people close to the work

We make $1–10 million minority growth investments and may lead or co-lead a round. We pair that capital with strategic guidance and hands-on operational support.

Capital

Minority growth capital for the next stage.

Perspective

Guidance from founders and operators who have built consumer companies.

Support

Hands-on work with leadership teams as they grow.

Why Cutting Horse

We've been in the founder seat

We understand that business is more than spreadsheets and PowerPoints. It's about people, process, and grit.

We work closely with a concentrated group of companies. Every company matters.

Meet the team

For founders

Building an enduring consumer company?

Tell us what you're building