Cutting Horse is pleased to announce its investment in Feel Goods and partnership with founders Dustin Pourbaba and Brian Wong.
Daily wellness should be easier to use
Many consumers want to be more intentional about hydration, digestion, and immune support, but the category can be difficult to navigate. Routines become crowded with pills, powders, unclear claims, and products that are hard to use consistently.
Feel Goods was created to make that experience simpler. Its drink mixes organize familiar wellness needs into clear daily products that are easy to prepare and designed to taste good without added sugar.
Why Feel Goods
Feel Goods combines nutritionist-formulated blends, natural ingredients, real fruit flavor, and convenient stick packs. Products focused on hydration, digestion, and immunity give consumers an immediate understanding of where each one fits in a routine.
We believe the strongest wellness brands make consistency easier. Feel Goods reduces the friction between wanting to feel better and maintaining the habits that support it.
Why Dustin and Brian
Dustin Pourbaba and Brian Wong built Feel Goods around a practical observation: many wellness products were either difficult to understand or unpleasant to use. They responded by focusing on complete formulas, trusted ingredients, and a product experience consumers could look forward to.
Their attention to product, taste, and usability aligns with how we think enduring consumer brands are built. The promise has to be clear, and the experience has to earn a place in everyday life.
What comes next
Cutting Horse will work with the Feel Goods team as it deepens consumer awareness, expands distribution, and builds the operating foundation for its next stage of growth.
We are excited to partner with Dustin, Brian, and the Feel Goods team as they make effective daily wellness more approachable.
