Cutting Horse is pleased to announce its investment in BetterWild and partnership with founder Cody Low.
Better daily care for dogs
Pet owners increasingly think about wellness as part of everyday care, not only something to address when a problem becomes urgent. At the same time, the category can be difficult to navigate, with crowded shelves and products that do not always make their purpose clear.
BetterWild focuses on common needs including allergies, mobility, digestion, and dental health. The company gives dog owners targeted products and straightforward guidance designed to fit naturally into daily routines.
Why BetterWild
BetterWild combines vet-informed product development with formulas built around recognizable consumer needs. Its soft chews are designed to be easy to use consistently, while the brand explains how each product supports a dog’s health in practical language.
We believe trusted pet wellness brands can grow by helping owners make better decisions without adding complexity. BetterWild’s focus, product experience, and connection with its customers stood out to us.
Why Cody
Cody Low built BetterWild around a clear standard: products should be useful for dogs and understandable for the people caring for them. He developed the company with close attention to customer feedback, product quality, and disciplined growth.
That operating mindset is a strong fit with Cutting Horse. Cody knows what the brand should stand for, stays close to the details that matter, and has the ambition to build a much larger pet wellness company without losing the trust earned with its earliest customers.
What comes next
Cutting Horse will support BetterWild as the team reaches more dog owners, expands its product portfolio, and strengthens the systems required to scale responsibly.
We are excited to partner with Cody and the BetterWild team as they help more dogs live healthier, happier lives.
